Case studies
Real roles, real companies, real outcomes — sourced directly from my work history, not invented for this page.
Owning the payments product at Travel Jinni
The product
Travel Jinni is a payments product built for group travellers — it exists to make collecting or contributing to group trip funds "easy and stress-free," replacing spreadsheets, gentle reminders, and delayed payments with a single seamless flow. The promise, in the product's own words: "Collect Memories, Not Payments."
Context
Bimbi Philips Limited (Essex, UK) builds Travel Jinni. I worked remotely from Lagos, starting as Payments Product Owner (Jul 2021 – Dec 2022) before being promoted to Product Manager – Digital (Dec 2022 – Dec 2024), where I took on a second product line alongside payments.
My contribution to payments
I owned the end-to-end payments roadmap and backlog, and led the company's first payment API integration from discovery through go-live — the technical foundation behind Travel Jinni's core promise of collecting group trip payments without the back-and-forth.
What I did
Payments discovery
Scoped the company's first payment integration from the ground up, end to end.
Roadmap ownership
Defined and maintained the payments roadmap and backlog as sole product owner.
Agile delivery
Introduced sprint ceremonies and a clear Definition of Done across the team.
Broader ownership
Promoted to Digital PM — added a second product line and led a go-to-market launch.
Building an international NGO's website — alongside a full-time PM role
The organisation
Global Relations Foundation is an international non-profit focused on women and youth empowerment, peace-making, social and cultural diplomacy, and community advancement — running programmes across Nigeria, Italy, Canada, and the US, including migration awareness, back-to-school, and skills-training campaigns.
Context
I built this site while working full-time as Product Manager on Travel Jinni — designing and delivering it independently, outside of employer working hours, for a client operating across four countries.
My role
Sole WordPress builder: information architecture, campaign and donation pages, events, blog, and multi-country contact structure — from brief to launch.
What I built
Site architecture
Structured campaigns, events, activities, blog, and volunteer sign-up into one clear site.
Campaign pages
Built donation pages with live progress tracking and PayPal integration per campaign.
Events & blog
Set up an events calendar and an ongoing blog/publications section.
Multi-country setup
Structured contact and address information across Nigeria, Italy, Canada, and the US.
Founding and launching my own digital products storefront
Context
As Founder & Product Creator (Jan 2025 – present, Lagos), I built marydoubleo.com — a direct-to-consumer store selling digital books, planners, and business tools.
My role
Owned product strategy, WordPress build, and go-to-market end-to-end as the sole product owner — no team, no handoffs.
What I did
Strategy
Defined three product lines: Story-Led Parenting, Money & Creator Systems, and Business & Bakery.
Build
Designed and built the WordPress storefront end-to-end, including product and checkout pages.
Product creation
Wrote and packaged flagship products, including a children's book series and a budgeting bundle.
Launch
Shipped with an instant-download delivery model across all three product lines.
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